HERMÈS at Paris Fashion Week 2024: Brand Ambassador Performance

Hermès has long been a symbol of luxury, craftsmanship, and timeless elegance. At Paris Fashion Week 2024, Hermès once again captured the essence of its brand with an exquisite collection that seamlessly blended classic and modern aesthetics. This year, the brand’s ambassadors played a vital role in showcasing Hermès’ vision, with performances that left an indelible mark on the event.

1. HERMÈS Brand Ambassador: Liu Wen

Liu Wen, a renowned Chinese supermodel and longtime Hermès ambassador, was one of the most anticipated faces at Paris Fashion Week 2024. As one of the first Asian models to achieve international recognition, Liu Wen has become an icon in the fashion world. Her relationship with Hermès, built on mutual respect for precision and artistry, was showcased at this year’s event in a truly unforgettable way.

2. Liu Wen’s Performance at Paris Fashion Week 2024

Liu Wen’s appearance on the runway was a perfect reflection of the Hermès woman—confident, poised, and effortlessly chic. For this season, the theme focused on nature, minimalism, and craftsmanship, with pieces that exemplified the house’s signature leatherwork, tailoring, and attention to detail. Liu Wen’s performance on the runway, wearing a tailored leather trench coat with clean lines and earthy tones, embodied the brand’s philosophy of timeless elegance.

Her ability to convey both strength and softness was evident as she walked with grace, wearing an outfit that blended understated luxury with functional design. The collection drew heavily on Hermès’ equestrian heritage, with elements like saddle leather, intricate stitching, and subtle hardware featured throughout. Liu Wen’s stoic yet captivating presence aligned with the brand’s ethos—classic luxury with a modern twist.

3. Impact of Liu Wen's Presence

As a global fashion icon, Liu Wen’s partnership with Hermès is symbolic of the brand’s efforts to maintain its influence in both traditional luxury markets and emerging regions, particularly Asia. Her presence at Paris Fashion Week 2024 not only boosted the brand’s visibility but also reinforced Hermès' commitment to diversity and inclusion.

Liu Wen’s ability to transcend cultural boundaries has made her a perfect fit for Hermès, a brand that has expanded its global reach without losing its artisanal roots. In an era where luxury is becoming more inclusive and globalized, Liu Wen represents the modern, multicultural woman who values both heritage and innovation in fashion.

4. The Hermès Collection at Paris Fashion Week 2024

The Spring-Summer 2025 collection from Hermès, unveiled during Paris Fashion Week 2024, was a masterclass in understated luxury. The runway was dominated by soft, neutral colors—beiges, creams, tans, and olive greens—that evoked a sense of tranquility and connection with nature. Key pieces included expertly crafted leather dresses, tailored pantsuits, and oversized trench coats, all of which emphasized comfort without sacrificing elegance.

Accessories, a hallmark of Hermès, were another focal point of the collection. From the iconic Birkin and Kelly bags to modern reinterpretations of leather belts and sandals, the collection reminded fashion enthusiasts why Hermès remains synonymous with luxury craftsmanship.

Liu Wen’s standout moment came when she donned a lightweight leather jacket paired with a breezy silk blouse and wide-legged trousers. The look was completed with a Hermès scarf, tied effortlessly around her neck, paying homage to the brand’s iconic silk heritage. The ensemble encapsulated the laid-back luxury that Hermès is known for, combining functionality with an unmistakable air of sophistication.

SinoLash Factory: Partnering with Luxury Brands for OEM Private Label Eyelashes

In the world of high fashion, every detail counts, and the beauty industry is no exception. As global beauty trends evolve, SinoLash Factory, based in Pingdu, China—the world’s eyelash capital—has positioned itself as a leading provider of custom eyelash solutions for luxury brands.

Offering OEM Private Label services, SinoLash Factory delivers high-quality, customizable eyelash products that meet the specific needs of global beauty brands. With a commitment to excellence in both craftsmanship and innovation, SinoLash Factory is a trusted partner for brands looking to expand their product lines with premium, tailor-made eyelash extensions.

From natural, lightweight lashes perfect for everyday wear to bold, voluminous styles ideal for runway shows, SinoLash Factory offers a range of options that cater to the diverse needs of today’s beauty consumers. Their focus on customization and quality ensures that each client receives products that are not only beautiful but also align with their brand’s unique identity.

As more luxury brands seek to differentiate themselves in a competitive market, SinoLash Factory continues to play a key role in helping them achieve their vision with superior eyelash products.