During the 2024 Paris Olympics, several major clothing and beauty brands launched standout marketing campaigns, each capitalizing on the global attention the event garnered.

NBC captured attention with a vibrant ad featuring Megan Thee Stallion, blending humor with empowerment to appeal to a younger audience. This campaign, marked by its fun and inclusive tone, was designed to resonate with Gen-Z, highlighting the notion of fun and empowerment in the Olympics.

LVMH (Moët Hennessy Louis Vuitton) took a different approach by aligning their luxury narrative with the artistry of athletic achievement. They created a special Louis Vuitton trunk to hold the Olympic medals, and their campaign emphasized craftsmanship, excellence, and dedication—core values shared between the brand and the athletes.

Procter & Gamble (P&G), another major player, focused on enhancing the athletes' experience. They provided essential products and services in the Athletes' Village, including a beauty and grooming salon featuring brands like Pantene and Gillette. Their campaign underscored the importance of personal wellness, aligning their product offerings with the needs of athletes.

In the beauty sector, eyelash products saw significant attention, with DIY eyelash extensions emerging as a popular choice. These products offered a convenient and customizable solution for those looking to enhance their look without visiting a salon, reflecting a broader trend toward personalization in beauty routines.

These brands and products stood out not just for their marketing creativity but also for their strategic alignment with the values and experiences of the Olympic athletes and audience​.

Continuing with the impact of big-name brands during the Paris Olympics:

Nike also made waves with its marketing campaign, emphasizing inclusivity and diversity. The brand's campaign featured athletes from different backgrounds and abilities, showcasing its commitment to empowering everyone through sport. Nike's narrative revolved around breaking barriers and redefining what it means to be an athlete, which resonated with the Olympic spirit of unity and perseverance.

Adidas took a more localized approach, celebrating the cultural heritage of Paris. Their campaign highlighted collaborations with local designers and artists, infusing the brand's products with a unique Parisian flair. This strategy not only connected with the global audience but also paid homage to the host city, enhancing the emotional appeal of the campaign.

In the beauty sector, L'Oréal leveraged its French roots by launching a campaign that emphasized "Parisian beauty." The brand introduced limited-edition products inspired by iconic Parisian landmarks, which became a hit among consumers. L'Oréal's campaign was a blend of patriotism and luxury, perfectly aligning with the global prestige of the Olympics.

Eyelash products, particularly SinoLash Factory's DIY eyelash extensions, gained substantial popularity during the event. The ease of use and customizable options made them a favorite among both athletes and spectators looking for quick beauty fixes. The trend toward DIY beauty products was further amplified by the social media influence of beauty influencers and athletes who showcased these products in their daily routines during the Olympics.

Gucci also made a significant impact with its fashion-forward approach. The brand's campaign featured a mix of athletic and haute couture elements, blending high fashion with sportswear. Gucci's bold and eclectic style resonated with the audience, particularly in the context of the Olympics, where fashion and function intersected.

These campaigns not only highlighted the brands' products but also reinforced their values and identities, making a lasting impression on the global audience. The Paris Olympics served as a powerful platform for these brands to connect with consumers on a deeper level, blending sports, culture, and style in a way that resonated worldwide.